Friday, September 14, 2012
Kels Goodman studied film at Brigham Young University in Provo, Utah and graduated in 1992, but started working professionally in 1989. His early career was diverse, from Production Assistant to Art Department to Grip and lighting to camera assisting. In between slaving on Hollywood films, such as Dumb and Dumber and Touched by an Angel (basically, anything that came to Utah), he would occasionally get to produce his own commercials, music videos, training videos and promotional videos. In 2000, he was part of the movement in Utah known as Mormon Cinema, and from that he was able to produce several film from the genre, including “Handcart”, a drama about the Mormon handcart pioneers move west. “Handcart” was self-released to 50 theaters across 8 states.
In 2005, Goodman started work for the blender company, Blendtec, producing all of their promotional materials. It was there he created one of the most successful viral campaigns of all time, “Will It Blend”. Goodman is in pre-production on a new film entitled “Lemonade Stand”, in the similar universe as “The Last Eagle Scout”, a young girl attempts to raise money for her dying brother who has a disease that her parents insurance won’t cover. So she decides to open a lemonade stand, but it is shut down by the government because of her lack of permits. Goodman currently resided in Orem, Utah with his wife and 5 children.